People-First Leadership
For first-time leaders. To make decisions that keep the team at the center while the business grows.
About me
Whether as a Business Partner, Public Speaker or Mental Health Ambassador, in every role I take, my focus is on people.
Caroline has a real talent for turning challenges into opportunities, and I’ll always remember how she helped me navigate obstacles in my own work.
Rossella R.Head Recruiter @ Porsche Digital
With over 15 years driving the digital side of global organizations like Porsche, Walmart and McCann, I'm guided by one belief: people are at the core of every successful business.
My most defining experience was at Porsche Digital. I joined as employee #2 to help build the Barcelona hub from the ground up. We went from 2 to 130 people in under 2 years. As part of the leadership team, my role was to make sure we were growing fast but also growing well.
That's what I bring to everything I do: my creative background, an EMBA and a coaching accreditation, to support first-time leaders who want to start or scale up their businesses.
In my spare time, I'm passionate about raising awareness for mental health through public speaking.
If you're building something like that…
Let's connect →Business coaching
I pair up with founders and entrepreneurs to turn scattered ideas into a clear strategy, and build the mindset to execute it.
As one of four people in the local leadership team at Porsche Digital Barcelona, I helped grow the hub from 2 to 130 people in under two years, across two business models, and became Managing Director Deputy.
I've seen up close what's at stake for founders. Decisions made under pressure and at speed, and the loneliness that comes with the role. That's where I come in, as a sparring partner who understands where they're at. Together, we define where they want to take their business, and build the action plan and the mindset growth needed to get there.
I bring over 15 years in tech, design thinking, leadership coaching and an EMBA to support founders and first-time leaders in building a sustainable, scaling business.
Let's talk business →Caro possesses a unique combination of skills: a sharp analytical mind, a meticulous and structured approach to every task, and an exceptional ability to learn quickly. What truly distinguishes Caro, however, is her empathetic approach and dedication to fostering a positive environment.
Scott F.Managing Director @ Porsche Digital
Together, we turn an idea into an action plan.Vamos →
And that action plan into a reality.
Public speaking
I was that annoying (yet lovable) kid who would always grab any available microphone.
And I still am.
After years of public speaking on different stages, from corporate conferences and summits to storytelling and stand-up comedy, I'm passionate about putting my public speaking skills to work to deliver a message that puts people in motion.
What I talk about ↓



Caro's energy was the key for this to work. Her ease when conducting the activities, and her contagious smile helped everyone to feel comfortable sharing personal challenges with strangers. You could see how passionate she is about her mission.
Alex P.Strategic Thinking for Creative Minds
For first-time leaders. To make decisions that keep the team at the center while the business grows.
For creative leaders and entrepreneurs. To turn chaos into order and put their ideas in motion.
For leaders and teams. To set clear, measurable goals that are also emotionally resilient.
For organizations and teams. To use design thinking to build tangible, customer-focused products and solutions.
For anyone who freezes in front of a room. To learn the basics and step on stage with confidence.
For anyone with a message to share. To turn an experience into a narrative that moves an audience.
For teams and companies. To raise mental health awareness and make room for digital disconnection.
For teams and leaders. To learn the basics of psychological safety, diversity, equity and belonging.
For leaders and professionals. To reconcile their ambition with their wellbeing, and lead in a sustainable way.
For everyone. To understand the basics of NLP and how to shift our mindset in everyday situations.
For students and professionals. To understand the human side of the migratory experience and its impact on wellbeing.
For students. To use storytelling to build a compelling narrative across CV, LinkedIn, interviews and portfolio, ready to enter the professional world.
For students and professionals. To use design thinking and coaching to create their own professional path.
Do you have a session in mind?
Let's design it together →Sharing the love
My purpose



I'm a Mental Health Ambassador for Iguality because I believe we need to talk about it now more than ever.
Learn more about Iguality ↗Iguality is an NGO aiming to provide mental health care for all. I know first-hand the impact mental health has and how important it is to have a support system.
I've been an ambassador for over 4 years, and now I've joined the coordination team as Communications and Advocacy Officer. That means social media, but especially classes and sessions for companies, universities and NGOs around mental health.
This can include culture and psychological safety, design thinking for user-centered projects, digital disconnection, diversity and inclusion, and others.
If you feel this is something your company or institution could benefit from…
Get in touch →